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Here are answers to the most frequently asked questions received by PR Scope. If you don't see an answer to your query, please e-mail us.
Q. Who's using PR Scope? A. Hundreds of communications professionals have used this and previous generations of PR Scope. The companies they represent are many:
...just to name a few. Top-tier mainstream media who have utilized PR Scope include:
...plus many vertical, trade, and specialty media along with various other customer, shareholder, and community leader audiences. We believe that offering the best attitudinal/perception measurement program at the lowest cost and quickest turnaround is the winning combination for PR Scope.
Q. How does PR Scope work? A. For too long, PR pros have faced the challenge of figuring out exactly what key stakeholders (i.e. news media, customers, shareholders, community leaders) think about their organization. Even more difficult is the task of extracting honest opinions without spending tens of thousands of dollars to hire a traditional research organization. On the flip side, key stakeholders have felt frustrated for various reasons with such organizations but have never had an appropriate or anonymous venue through which to share such feedback. Even with so many communications tools available today, it's nonetheless difficult to provide feedback in a means that reaches the right people and ensures no reciprocity. PR Scope works to solve both parties' distresses. Communications pros can craft surveys based on PR Scope templates (or their own) to understand stakeholders' perceptions and attitudes. Thanks to PR Scope's streamlined process, there's no reason that such a survey couldn't begin reaching a target audience the same day.
Interpretation of the results is a piece of cake: PR Scope automatically retrieves the data and interprets the information into a format that is easy to understand. Even better, PR Scope can even craft a Call to Action that helps companies identify what steps they need to take to address negative perceptions. For the PR pro, using PR Scope is
easy. A one-page form collects all of the pertinent data to
appear in the online survey. Once a survey is in the
system, PR Scope reaches out to target audiences to solicit their
feedback, rewarding respondents for their prompt and thorough reply. Many research projects can be completed within one-to-two weeks--a survey request sent to PR Scope on Monday; materials for approval sent to the client by Tuesday; surveying taking place over a week, Wednesday-to-Wednesday; a full report sent to the client by Friday. Finally, it's relieving to know that only select respondents can access the survey. Most of our templates are fully functional in not even identifying the name of the company organizing the research. There's only one small catch: you have to be willing to find other ways to spend the tens of thousands of dollars you had budgeted for your survey. Most of PR Scope's research projects are completed at prices starting at under $1,000. So while PR Scope is by no means is designed to replace good communications and branding, it is an excellent addition to any PR pro's outreach arsenal. Now's the time to get in on the ground floor of the service for 2004.
Q. Will there be a fee charged to respond to a survey? A. No--in fact, with clients' approval, we let respondents opt to receive gift cards in nominal sums (i.e. $5-20) as a 'thank you' for participating.
Q. Who can access PR Scope's research surveys? A. Only respondents verified by PR Scope and cleared to provide feedback by the client. We provide access to no one else. We safeguard the names of those responding to and hosting surveys as well. So there's no need to worry about anyone's contact information, survey questions, or survey results falling into the hands of such groups as spammers, competitors, customer service complainants, and so on.
Q. Are you going to sell or rent or otherwise distribute my personal information? A. No. The principle behind PR Scope's privacy policy is simple--we want to be trustworthy stewards of the information you provide us. That means PR Scope does not sell, rent, lease, trade, or
otherwise disseminate any of your contact information to anyone
using our services. This policy includes
your mailing address,
Q. Can I see who said what about my organization after a survey? A. We pledge complete privacy and confidentiality to research respondents. An overall list of respondents who have accessed the survey is available. However, all responses are aggregated and not available for breakdown in sets of smaller than 10 responses.
Q. Who runs PR Scope? A. PR Scope, the First Name in Understanding Your Public,™ is a privately held organization based in San Diego, California focused on helping organizations better understand the perceptions and attitudes of stakeholders ranging from customers and news media to shareholders and surrounding communities. The core effort in fulfilling this mission is to provide PR Scope's clients with objective, metric-based feedback compiled directly from key influencers. We work to maintain the utmost of confidentiality to both the organizations we support and those from whom we receive input and feedback. The earliest model of PR Scope launched on December 7, 2001.
Q. Why do you offer this service? A. We believe that all organizations have blind spots they're not aware of. Just as co-workers might choose not to share certain criticisms about you directly, neither are your organization's stakeholders necessarily motivated to proactively communicate the negative perceptions and attitudes they may have about you. Since we work as an intercessor of sorts, protecting the identity of both the client and respondent, there is much less at personal stake for all parties involved. The client benefits from being able to finally learn all of those thoughts at the back of key stakeholders' minds while research subjects are able to say what they've always wanted to say and perhaps receive a nice yet moderate reward out of it for themselves, as well.
Q. How can you offer the service for such a low cost? A. Simple: our overhead is very low. We've designed a number of time-tested and proven templates to help both expedite the research process and also guarantee the most useful results. Since we work to turn around projects quickly and complete nearly all work via the web, the number of hours required to manage a research campaign is reduced to a minimum.
Q. How can I stay informed about developments at PR Scope? A. Sign up for LACP's SPIN monthly newsletter (free) at www.lacp.com. We'll respect your privacy by sending limited numbers of updates should you decide to opt in to our mailings.
Q. What is your mailing address? A. PR Scope can be reached via LACP: League of American Communications Professionals
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Respondents
benefit by gaining a valuable communications channel for providing
feedback, complete with guaranteed anonymity and usually a modest reward
to boot. Surveys are designed to be quick and easy to complete, if
not just a little fun, too.
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